Friday, February 27, 2009

one day at a time


one approach, to help save the planet from global warming and the instability caused by the global oil market, is electric cars. tesla motors is the poster child of the this market. however, they produce a car that is not affordable to most of the world. their newly released roadster's price tag is a very earth friendly $100,000. hollywood celebs and silicon valley v.c.s who no longer feel special in a prius, make up the 1000 order backlog claimed by tesla. but the 1000 tesla roadsters soon driving your way will make no dent in our planets co2 emissions. they will make the afluent owners feel good about their carbon footprint, but 1000, or 10,000 electric vehicles will do nothing compared to the millions of internal combustion engines still pushing around your children and milk.

tesla has a response: their under design $60,000 sedan. sure, we can all argue that it is cheaper, less expensive, more affordable, than the $100,000 roadster. but i would guess that most of us think spending $20,000 on a vehicle is quite a sum. now, tesla, go ahead and make your roadster and sedan. nothing better than creating socio economic division among us that desire to help the planet. great business model. im sure they will argue that they are developing technology that will soon make it into a more affordable electric vehicle. yes, true. but there appears some conceit when the roadster is faster than a ferrari.

private companies can do private things, but the federal government just announced a $350 million loan to tesla, apparently to help in the design and production of the new, affordable, sedan. there are thousands of companies developing technology to help our world, help our people and help our economy. tesla develops electric cars for the rich. base price of $109,000, with economical options such as premium two tone leather seats, metallic paint and aluminum alloy wheels.

STORY HERE

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