this article from 2004 changed my life. i realized that indeed there was no replacement for heinz ketchup. there are high end versions of everything. $40 mustard and the $100 lb coffee. but with ketchup, there is none other than heinz. this is also malcolm gladwell before he was blink celebrity talking head.
The Ketchup Conundrum
Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
by Malcolm Gladwell
STORY HERE
1 comment:
you're my hero for doing a whole post about ketchup. seriously.
i am rather fond of the organic ketchup sold at trader joes but i definitely wouldn't turn my nose up at heinz.
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