Friday, January 4, 2008

super fresh


so blue bottle coffee won't grind their beans for you when you pay over $14 a pound for their coffee. the women said that it was because they want their beans super fresh when they are brewed. a few days earlier i read that they believe that only a burr grinder should be used for their coffee. such grinders cost at least $50, but provide the only acceptable grind because blade grinders make inconsistent grounds.

this begs the question that i have wondered about since i bought my first turntable or ate my first classy meal or bought my first organic local produce. how fresh, how much quality/ how little vibration is enough? i've met people that claim that they are as happy spending a night at the motel 6 as they would be at the 4 seasons. but that just can't be true when everything is so much nicer at the 4 seasons (ignoring the expense of course). is it all rationalization because nicer things cost more, such as the burr grinder, or take more effort to get, such as the local produce at the farmers market.

i guess i need to cut it off somewhere. because once i decide to buy the burr grinder i think to myself: don't i need to make sure that i am getting the best quality/value burr grinder? i guess the best solution would be for blue bottle coffee company to just grind the beans for me, because i don't really mind if they are a little less than super fresh when brewed. but then i think, maybe i do and i am really missing out on the super fresh if i don't grind right before i drink my morning cup.

2 comments:

"Post-Google" by TAR ART RAT said...

a friend of mine stated that he prices his artwork fairly high just because then people feel like they are getting something of value, ...I always feel that that must also be the reasoning behing the insanely high proces of coture (especially in comparison to their production costs) ...hm.

"Post-Google" by TAR ART RAT said...

or is it spelled "couture" shoot, I dunno. Proletariat. (is that how you spell "proletariat"?